SECRETS of Social Media Marketing and Data Analysis

The age of social media is upon us! In case you haven’t noticed, consumers are becoming more and more powerful and it’s all thanks to social media sites such as Facebook, Twitter, Yelp! and many, many more. Never has it been more crucial to know who your target audience is and to understand them. LUR’em Marketing and MacKenzie Corporation are bringing you a comprehensive workshop demonstrating how to use social media to grow your business, know your customers, and measure and interpret your efforts.

You are invited to our LUNCH, LEARN & NETWORKING event on March 11th, 2010 12PM-3PM.

HOSTED by: Mackenzie Corporation & LUR’em Marketing

Date: Thursday, March 11, 2010
Time: 12:00pm - 3:00pm
Location: Bluewater Grill
Street: 2409 Park Ave
City/Town: Tustin, CA

Web site: http://www.luremmarketing.com/ & http://www.mackenziecorp.com/

If you happen to be in the area, feel free to stop by and join us! Hope to see you there!

Tips for Sticking with your New Year's Goals

The thing that I love about the New Year is it gives you an opportunity to refocus on your business and come up with clear goals for the year. Setting goals is just the first step though. The second step of following through with these goals is what causes many companies to fail. Just think of all those New Year’s Resolutions that don’t make it into February.

One tip that we can provide is to look at your desired end result and work backwards to see what smaller steps will get you there. This makes the process a bit more manageable and gives you a road map to accomplish your goals.

One of the top priorities for many businesses is to increase sales thus increasing revenues which will ultimately make businesses more stable. Below is a quick example of working backwards to make this goal a reality:

Increase Sales
Increase customer loyalty and referrals from customers
When customers are happy they continue to purchase from you and they are often more then happy to tell a friend – or their Facebook community – about your great company. This ultimately spreads the word about your product and/or service which will lead to increased sales.
Uncover areas of concern for customers in order to fix them
Remember it’s not about the fact that you ask customers about their experience, it about what you do with their feedback. Use this valuable information to enhance your customers’ experience with your brand.
Establish an Easy to use Customer Feedback program
A CSI program will help you understand, from a customer’s point of view how their purchasing experience was. You need to ensure that you ask questions that are actionable and relevant to the buying process. Let your customers help you increase your sales – they are your most valuable asset.


This is just one example and avenue for increasing sales. Why not use the same goal of increasing sales, but start off with a first step of increasing exposure. What smaller steps can you come up with to accomplish this?

Remember with each strategic goal you have set for this year to not get discouraged because it seems so hard to achieve. As with many things in business, there are smaller steps that you can more easily accomplish that done together will help you ultimately reach your end goal.